Lika Rodin DOI: 10.5782/2223-2621.2020.23.2.80 Full Article Abstract With the current renewal of interest in the Marxist theoretical tradition, revisiting its classical and neoclassical texts is crucial for understanding Marxism’s explanatory potential in the context of contemporary socio-political relationships. This paper makes productive efforts to review existing theoretical perspectives on non-coercive mechanisms of engaging the masses with…